The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively ongoing debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.
|Titolo tradotto del contributo||[Autom. eng. transl.] Communication, strategic decision-making processes and marketing|
|Numero di pagine||19|
|Stato di pubblicazione||Pubblicato - 2009|
- Processi decisionali strategici