Comunicazione, processi decisionali strategici e marketing

Emanuele Invernizzi; Rossella Chiara Gambetti; Stefania Romenti

Comunicazione, processi decisionali strategici e marketing

Emanuele Invernizzi, Rossella Chiara Gambetti, Stefania Romenti

Risultato della ricerca: Contributo in rivista › Articolo in rivista

Abstract

The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively ongoing debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.

Titolo tradotto del contributo	[Autom. eng. transl.] Communication, strategic decision-making processes and marketing
Lingua originale	Italian
pagine (da-a)	1-19
Numero di pagine	19
Rivista	IMPRESA PROGETTO
Volume	2009
Stato di pubblicazione	Pubblicato - 2009

Keywords

Comunicazione
Marketing
Processi decisionali strategici

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title = "Comunicazione, processi decisionali strategici e marketing",

abstract = "The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively ongoing debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.",

keywords = "Comunicazione, Marketing, Processi decisionali strategici, Comunicazione, Marketing, Processi decisionali strategici",

author = "Emanuele Invernizzi and Gambetti, {Rossella Chiara} and Stefania Romenti",

year = "2009",

language = "Italian",

volume = "2009",

pages = "1--19",

journal = "IMPRESA PROGETTO",

issn = "1824-3576",

publisher = "DITEA,Dipartimento di Tecnica ed Economia delle Aziende della Facolt{\`a} di Economia dell{\textquoteright}Universit{\`a} di Genova.",

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TY - JOUR

T1 - Comunicazione, processi decisionali strategici e marketing

AU - Invernizzi, Emanuele

AU - Gambetti, Rossella Chiara

AU - Romenti, Stefania

PY - 2009

Y1 - 2009

N2 - The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively ongoing debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.

AB - The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively ongoing debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.

KW - Comunicazione

KW - Marketing

KW - Processi decisionali strategici

KW - Comunicazione

KW - Marketing

KW - Processi decisionali strategici

UR - http://hdl.handle.net/10807/144585

M3 - Articolo in rivista

SN - 1824-3576

VL - 2009

SP - 1

EP - 19

JO - IMPRESA PROGETTO

JF - IMPRESA PROGETTO

ER -

Comunicazione, processi decisionali strategici e marketing

Abstract

Keywords

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