Competition and commercial media bias

Andrea Blasco, Francesco Sobbrio

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

12 Citazioni (Scopus)

Abstract

This paper reviews the empirical evidence on commercial media bias (i.e., advertisers influence over media accuracy) and then introduces a simple model to summarize the main elements of the theoretical literature. The analysis provides three main policy insights for media regulators: (i) Media regulators should target their monitoring efforts towards news contents upon which advertisers are likely to share similar preferences. (ii) In advertising industries characterized by high correlation in products’ qualities, an increase in the degree of competition may translate into a lower accuracy of news reports. (iii) A sufficiently high degree of competition in the market for news drives out commercial media bias.
Lingua originaleEnglish
pagine (da-a)434-447
Numero di pagine14
RivistaTelecommunications Policy
Volume36
DOI
Stato di pubblicazionePubblicato - 2012
Pubblicato esternamente

Keywords

  • Advertising
  • Commercial Media Bias

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