Abstract
This research examines the sustainability communication strategies employed by Michelin Green Star award-winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified culinary offerings, community-focused initiatives, sustainable supply chains, entrepreneur values and sustainability certifications. The findings emphasise authenticity, transparency, local community engagement, waste valorisation, circular economy innovations and entrepreneurial passion as key drivers of sustainability communication strategies in the hospitality sector.
| Lingua originale | Inglese |
|---|---|
| pagine (da-a) | N/A-N/A |
| Numero di pagine | 14 |
| Rivista | Business Strategy and the Environment |
| Numero di pubblicazione | N/A |
| DOI | |
| Stato di pubblicazione | Pubblicato - 2025 |
All Science Journal Classification (ASJC) codes
- Business e Management Internazionale
- Geografia, Pianificazione e Sviluppo
- Strategia e Management
- Management, Monitoraggio, Policy e Legge
Keywords
- Michelin Green Star
- communication strategies
- hospitality
- sustainability
- sustainable restaurants
OSS delle Nazioni Unite
Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile
