Colloquy with Gianfranco Bettetini in Milan: reality and values at the heart of audiovisual semiotics and my reflections on the media

Gianfranco Bettetini is the father of Italian audiovisual semiotics and one of the key figures in the history of contemporary semiotics, contributing to the development of fundamental theories including text conversation, and audiovisual temporality. This interview follows key moments that have marked the evolution of Bettetini’s thought, and highlights his most characteristic concepts. The second part will depart from a strictly semiotic perspective, as Bettetini is invited to conceive broader consid- erations regarding the current media system and its social importance.