Cognitive processing and pandemic: The role of social distancing on the processing of commercial logos

Stefania D’Ascenzo, Elisa Scerrati, Caterina Villani, Luisa Lugli

Risultato della ricerca: Contributo in rivistaArticolo in rivista

Abstract

Following the spread of the pandemic by COVID-19 social distancing has been imposed, which, along with other behaviors, changed our usual lifestyle. The aim of the present study is to investigate whether social distancing can influence the processing of stimuli such as commercial logos. During a size discrimination task, logos were presented on the screen in their original and spaced representation, belonging to three different categories (letters, symbols and social images). Results showed an effect of spacing (slower processing of spaced stimuli than original stimuli) modulated by the type of logo. Specifically, the effect emerged with logos that have a social dimension, while it was null with logos representing letters and abstract symbols.
Titolo tradotto del contributo[Autom. eng. transl.] Cognitive processing and pandemic: The role of social distancing on the processing of commercial logos
Lingua originaleItalian
pagine (da-a)577-585
Numero di pagine9
RivistaGiornale Italiano di Psicologia
Volume48
DOI
Stato di pubblicazionePubblicato - 2021

Keywords

  • Brand logos
  • Distancing effect
  • Perception
  • Social distancing
  • Spaced

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