COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)

G Lugli; Dt Vergura; Cinzia Di Dio; B. Luceri

doi:10.3280/MC2012-002010

COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)

G Lugli, Dt Vergura, Cinzia Di Dio, B. Luceri

Risultato della ricerca: Contributo in rivista › Articolo

Abstract

The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?

Lingua originale	Inglese
pagine (da-a)	105-123
Numero di pagine	19
Rivista	MERCATI E COMPETITIVITÀ
DOI	https://doi.org/10.3280/MC2012-002010
Stato di pubblicazione	Pubblicato - 2012

Keywords

consumer behavior
neuromarketing
over-the-counter drugs
private lable

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10.3280/MC2012-002010

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title = "COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)",

abstract = "The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?",

keywords = "consumer behavior, neuromarketing, over-the-counter drugs, private lable, consumer behavior, neuromarketing, over-the-counter drugs, private lable",

author = "G Lugli and Dt Vergura and \{Di Dio\}, Cinzia and B. Luceri",

year = "2012",

doi = "10.3280/MC2012-002010",

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AU - Lugli, G

AU - Vergura, Dt

AU - Di Dio, Cinzia

AU - Luceri, B.

PY - 2012

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N2 - The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?

AB - The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?

KW - consumer behavior

KW - neuromarketing

KW - over-the-counter drugs

KW - private lable

KW - consumer behavior

KW - neuromarketing

KW - over-the-counter drugs

KW - private lable

UR - http://hdl.handle.net/10807/55852

U2 - 10.3280/MC2012-002010

DO - 10.3280/MC2012-002010

M3 - Article

SN - 1826-7386

SP - 105

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JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

ER -

COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)

Abstract

Keywords

OSS delle Nazioni Unite

Accesso al documento

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