COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)

Cinzia Di Dio; G Lugli; Dt Vergura; B. Luceri

doi:10.3280/MC2012-002010

COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)

Cinzia Di Dio, G Lugli, Dt Vergura, B. Luceri

Risultato della ricerca: Contributo in rivista › Articolo in rivista

Abstract

The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?

Lingua originale	English
pagine (da-a)	105-123
Numero di pagine	19
Rivista	MERCATI E COMPETITIVITÀ
DOI	https://doi.org/10.3280/MC2012-002010
Stato di pubblicazione	Pubblicato - 2012

Keywords

consumer behavior
neuromarketing
over-the-counter drugs
private lable

Accesso al documento

10.3280/MC2012-002010

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title = "COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)",

abstract = "The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?",

keywords = "consumer behavior, neuromarketing, over-the-counter drugs, private lable, consumer behavior, neuromarketing, over-the-counter drugs, private lable",

author = "{Di Dio}, Cinzia and G Lugli and Dt Vergura and B. Luceri",

year = "2012",

doi = "10.3280/MC2012-002010",

language = "English",

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journal = "MERCATI E COMPETITIVIT{\`A}",

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AU - Di Dio, Cinzia

AU - Lugli, G

AU - Vergura, Dt

AU - Luceri, B.

PY - 2012

Y1 - 2012

N2 - The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?

AB - The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer to the following question: is the mental process that leads to the choice of a private lable similar to that developed for the industrial brand?

KW - consumer behavior

KW - neuromarketing

KW - over-the-counter drugs

KW - private lable

KW - consumer behavior

KW - neuromarketing

KW - over-the-counter drugs

KW - private lable

UR - http://hdl.handle.net/10807/55852

U2 - 10.3280/MC2012-002010

DO - 10.3280/MC2012-002010

M3 - Article

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EP - 123

JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

SN - 1826-7386

ER -

COGNITIVE BIASES IN PRIVATE BRANDING (A FMRI EXPERIMENT OF OVER-THE-COUNTER DRUGS)

Abstract

Keywords

Accesso al documento

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