TY - JOUR
T1 - Chronic disease management in the Lombardy region: An evolutionary service network perspective
AU - Tzannis, Alessandra
PY - 2013
Y1 - 2013
N2 - This paper fits into the theoretical framework of service networks. Its aim is to understand service network
change meaning, characteristics and connections with extant literature and to investigate howa service network
can change in a specific context, a regulated sector. The regulated service network considered is the Italian health
care network. A theoretical framework guided the analysis to explore howthe actors' perceptions evolved during
specific time, space, and relationship dimensions in terms of what,why and where changes happened, happen or
will happen.
A pilot project, still on-going, is the longitudinal case study analyzed. Introduced at a territorial level by an
institutional actor in 2011, the project aims at re-engineering the network service provided to chronic patient
category, focusing the network supply on a specific actor, the General Practitioners.
The paper illustrates how involving/enhancing the role of each actor in a new network configuration makes it
possible to generate dynamics and produce evolutionary processes co-created and shared between the involved
actors. Service networks need orchestration, beginning with the actors most involved in the process of change,
the focal actors, by co-opting them, including existing resources and new partners, exploiting the users' contributions
to recreate the service network, and cooperating with external partners. As a consequence, innovation in
service networks can derive from the action of single/group of actors who understand the need for improvements
and activate themselves to drive that change. This consideration seems to be particularly relevant when
the speed of changes is restrained as often happens in regulated sectors.
AB - This paper fits into the theoretical framework of service networks. Its aim is to understand service network
change meaning, characteristics and connections with extant literature and to investigate howa service network
can change in a specific context, a regulated sector. The regulated service network considered is the Italian health
care network. A theoretical framework guided the analysis to explore howthe actors' perceptions evolved during
specific time, space, and relationship dimensions in terms of what,why and where changes happened, happen or
will happen.
A pilot project, still on-going, is the longitudinal case study analyzed. Introduced at a territorial level by an
institutional actor in 2011, the project aims at re-engineering the network service provided to chronic patient
category, focusing the network supply on a specific actor, the General Practitioners.
The paper illustrates how involving/enhancing the role of each actor in a new network configuration makes it
possible to generate dynamics and produce evolutionary processes co-created and shared between the involved
actors. Service networks need orchestration, beginning with the actors most involved in the process of change,
the focal actors, by co-opting them, including existing resources and new partners, exploiting the users' contributions
to recreate the service network, and cooperating with external partners. As a consequence, innovation in
service networks can derive from the action of single/group of actors who understand the need for improvements
and activate themselves to drive that change. This consideration seems to be particularly relevant when
the speed of changes is restrained as often happens in regulated sectors.
KW - Chronic patients
KW - Healthcare services
KW - Lombardy region
KW - Regulated sector
KW - Service network dynamics
KW - Chronic patients
KW - Healthcare services
KW - Lombardy region
KW - Regulated sector
KW - Service network dynamics
UR - http://hdl.handle.net/10807/100540
UR - http://www.sciencedirect.com/science/journal/00198501/42/7
U2 - 10.1016/j.indmarman.2013.07.009
DO - 10.1016/j.indmarman.2013.07.009
M3 - Article
SN - 0019-8501
VL - 2013
SP - 1042
EP - 1056
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -