Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect

Valeria Trezzi; Michela Balconi

Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect

Risultato della ricerca: Contributo in rivista › Articolo in rivista › peer review

Lingua originale	English
pagine (da-a)	109-144
Numero di pagine	36
Rivista	PSYCHOFENIA
Stato di pubblicazione	Pubblicato - 2010

Keywords

ERPs
autonomic indexes
consumer behaviour
decision making
neuromarketing

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title = "Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect",

keywords = "ERPs, autonomic indexes, consumer behaviour, decision making, neuromarketing, ERPs, autonomic indexes, consumer behaviour, decision making, neuromarketing",

author = "Valeria Trezzi and Michela Balconi",

year = "2010",

language = "English",

pages = "109--144",

journal = "PSYCHOFENIA",

issn = "1722-8093",

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T1 - Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect

AU - Trezzi, Valeria

AU - Balconi, Michela

PY - 2010

Y1 - 2010

KW - ERPs

KW - autonomic indexes

KW - consumer behaviour

KW - decision making

KW - neuromarketing

KW - ERPs

KW - autonomic indexes

KW - consumer behaviour

KW - decision making

KW - neuromarketing

UR - http://hdl.handle.net/10807/29260

M3 - Article

SN - 1722-8093

SP - 109

EP - 144

JO - PSYCHOFENIA

JF - PSYCHOFENIA

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