Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products

Michela Balconi; Beniamino Stumpo; Valeria Trezzi; Ylenia Canavesio

Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products

Michela Balconi, Beniamino Stumpo, Valeria Trezzi, Ylenia Canavesio

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

N/A

Lingua originale	English
Titolo della pubblicazione ospite	Proceedings of the «Workshop "Context-dependent consumer decision-making: An interdisciplinary inquiry"»
Pagine	N/A
Numero di pagine	1
Stato di pubblicazione	Pubblicato - 2013
Evento	Context-dependent consumer decision-making: An interdisciplinary inquiry - Trento Durata: 17 giu 2013 → 17 giu 2013

Workshop

Workshop	Context-dependent consumer decision-making: An interdisciplinary inquiry
Città	Trento
Periodo	17/6/13 → 17/6/13

Keywords

Consumer decision-making
Neuromarketing

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@inproceedings{557b8fb59369452796c1ce6d17d822ff,

title = "Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products",

abstract = "N/A",

keywords = "Consumer decision-making, Neuromarketing, Consumer decision-making, Neuromarketing",

author = "Michela Balconi and Beniamino Stumpo and Valeria Trezzi and Ylenia Canavesio",

year = "2013",

language = "English",

pages = "N/A",

booktitle = "Proceedings of the «Workshop {"}Context-dependent consumer decision-making: An interdisciplinary inquiry{"}»",

note = "Context-dependent consumer decision-making: An interdisciplinary inquiry ; Conference date: 17-06-2013 Through 17-06-2013",

}

Balconi, M, Stumpo, B, Trezzi, V & Canavesio, Y 2013, Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products. in Proceedings of the «Workshop "Context-dependent consumer decision-making: An interdisciplinary inquiry"». pagg. N/A, Context-dependent consumer decision-making: An interdisciplinary inquiry, Trento, 17/6/13.

Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products. / Balconi, Michela; Stumpo, Beniamino; Trezzi, Valeria et al.
Proceedings of the «Workshop "Context-dependent consumer decision-making: An interdisciplinary inquiry"». 2013. pag. N/A.

Risultato della ricerca: Contributo in libro › Contributo a convegno

TY - GEN

T1 - Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products

AU - Balconi, Michela

AU - Stumpo, Beniamino

AU - Trezzi, Valeria

AU - Canavesio, Ylenia

PY - 2013

Y1 - 2013

N2 - N/A

AB - N/A

KW - Consumer decision-making

KW - Neuromarketing

KW - Consumer decision-making

KW - Neuromarketing

UR - http://hdl.handle.net/10807/68256

M3 - Conference contribution

SP - N/A

BT - Proceedings of the «Workshop "Context-dependent consumer decision-making: An interdisciplinary inquiry"»

T2 - Context-dependent consumer decision-making: An interdisciplinary inquiry

Y2 - 17 June 2013 through 17 June 2013

ER -

Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products

Abstract

Workshop

Keywords

Altri file e collegamenti

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