Abstract

This chapter discusses horizontal diversification, a strategic decision to grow a business by offering a new range of products or services, targeting different customer segments, and using novel distribution channels. After presenting the different levels of horizontal diversification, the chapter introduces a list of portfolio maps that describe financial and operational logics to support decision-making about the most appropriate horizontal diversification investments for companies.
Lingua originaleEnglish
Titolo della pubblicazione ospiteThe Corporate Strategy Hourglass. Multi-stakeholder and multi-business value creation
EditorM. Pedrini, M. Minciullo, M. Molteni
Pagine209-248
Numero di pagine40
Stato di pubblicazionePubblicato - 2023

Keywords

  • Diversification
  • Horizontal growth
  • Portfolio Map

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