Business marketing: concetti e metodologie per operare nella complessità

G Ferrero; Annalisa Tunisini

Business marketing: concetti e metodologie per operare nella complessità

Risultato della ricerca: Contributo in rivista › Articolo in rivista › peer review

Abstract

The article develops main charateristics of business markets and draws implications in terms of business marketing management referring to two case studies of large and small size manufacturing companies.

Titolo tradotto del contributo	[Autom. eng. transl.] Business marketing: concepts and methodologies to operate in complexity
Lingua originale	Italian
pagine (da-a)	111-131
Numero di pagine	21
Rivista	MERCATI E COMPETITIVITÀ
Stato di pubblicazione	Pubblicato - 2004

Keywords

BUSINESS MARKETING
approach
studies
theory

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title = "Business marketing: concetti e metodologie per operare nella complessit{\`a}",

abstract = "The article develops main charateristics of business markets and draws implications in terms of business marketing management referring to two case studies of large and small size manufacturing companies.",

keywords = "BUSINESS MARKETING, approach, studies, theory, BUSINESS MARKETING, approach, studies, theory",

author = "G Ferrero and Annalisa Tunisini",

year = "2004",

language = "Italian",

pages = "111--131",

journal = "MERCATI E COMPETITIVIT{\`A}",

issn = "1826-7386",

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AU - Ferrero, G

AU - Tunisini, Annalisa

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KW - approach

KW - studies

KW - theory

KW - BUSINESS MARKETING

KW - approach

KW - studies

KW - theory

UR - http://hdl.handle.net/10807/14153

M3 - Articolo in rivista

SN - 1826-7386

SP - 111

EP - 131

JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

ER -

Business marketing: concetti e metodologie per operare nella complessità

Abstract

Keywords

Altri file e collegamenti

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