Branding beyond product: the strange case of anti-surveillance camouflage

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Tobacco marketers have long promoted smoking as desirable. In this netnographic study, we adopt the lenses of a contemporary form of consumer resistance termed “anti-surveillance camouflage” to uncover how tobacco companies have evolved social media branding practices to target consumers to circumvent restrictive laws, bans, and surveillance.
Lingua originaleEnglish
Titolo della pubblicazione ospiteAnnual Conference of the Association of Consumer Research
Pagine1-12
Numero di pagine12
Stato di pubblicazionePubblicato - 2021
EventoAnnual Conference of the ACR (Association of Consumer Research) - Seattle (USA)
Durata: 28 ott 202131 ott 2021

Convegno

ConvegnoAnnual Conference of the ACR (Association of Consumer Research)
CittàSeattle (USA)
Periodo28/10/2131/10/21

Keywords

  • surveillance
  • tobacco branding
  • camouflage

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