Beyond a definition of greenwashing: from different types to different impacts

Riccardo Torelli, Balluchi Federica, Lazzini Arianna

Risultato della ricerca: Contributo in libroChapter

Abstract

This study aims to enrich greenwashing literature by developing a theoretical framework that blends elements of legitimacy theory and signalling theory. The first objective of the research is to detect and analyse the main greenwashing levels from a business and managerial perspective. In particular, we aim to understand and describe how and what type of greenwashing practices companies adopt to ‘talk the talk without walk the walk’, defining the different areas, at the decision and application levels, of misleading communication. The main hypothesis is that different theorized levels and areas of greenwashing and related types and methodologies of misleading communication have different impacts on stakeholders, and lead to different reactions.
Titolo tradotto del contributo[Autom. eng. transl.] Beyond a definition of greenwashing: from different types to different impacts
Lingua originaleItalian
Titolo della pubblicazione ospiteLa comunicazione agli stakeholders tra vincoli normativi e attese informative
EditorS. Corbella, L. Marchi, F. Rossignoli
Pagine1313-1343
Numero di pagine31
Stato di pubblicazionePubblicato - 2018

Keywords

  • Greenwashing
  • Stakeholder

Fingerprint Entra nei temi di ricerca di 'Beyond a definition of greenwashing: from different types to different impacts'. Insieme formano una fingerprint unica.

Cita questo