@inbook{7712bdf27d0944c8a31ea047833d8867,
title = "Audiences as Socio-Technical Actors: The 'Styles' of Social Network Site Users",
abstract = "In the chapter the authors discuss the need to broach the subject of the differentiation of digital audiences and especially of users of social networking sites as a consequence of their agency. The authors introduce the concept of 'style' as a form of personal agency that mediates between the constraints of technological affordances and the structure of opportunity in which the Actors is rooted and which in turn directs and restrics his/her action. The validity of the concept of 'style' is also discussed in terms of the results of a qualitative research project titled {"}Online Social Relations and Identity: Italian Experience in Social Network Sites{"} which was carried out in Italy in 2012 and 2013.",
keywords = "Audience, Digital communication, Social Network, Audience, Digital communication, Social Network",
author = "Piermarco Aroldi and Nicoletta Vittadini",
year = "2015",
language = "English",
isbn = "9781138788817",
series = "Routledge Studies in European Communication Research and Education",
pages = "195--215",
booktitle = "Revitalising Audience Research. Innovation in European Audience Research",
}