1 Citazioni (Scopus)

Abstract

In the chapter the authors discuss the need to broach the subject of the differentiation of digital audiences and especially of users of social networking sites as a consequence of their agency. The authors introduce the concept of 'style' as a form of personal agency that mediates between the constraints of technological affordances and the structure of opportunity in which the Actors is rooted and which in turn directs and restrics his/her action. The validity of the concept of 'style' is also discussed in terms of the results of a qualitative research project titled "Online Social Relations and Identity: Italian Experience in Social Network Sites" which was carried out in Italy in 2012 and 2013.
Lingua originaleEnglish
Titolo della pubblicazione ospiteRevitalising Audience Research. Innovation in European Audience Research
Pagine195-215
Numero di pagine21
Stato di pubblicazionePubblicato - 2015

Serie di pubblicazioni

NomeRoutledge Studies in European Communication Research and Education

Keywords

  • Audience
  • Digital communication
  • Social Network

Fingerprint

Entra nei temi di ricerca di 'Audiences as Socio-Technical Actors: The 'Styles' of Social Network Site Users'. Insieme formano una fingerprint unica.

Cita questo