Attentional and emotional engagement of sustainability in tourism marketing: electroencephalographic (EEG) and peripheral neuroscientific approach

Michela Balconi, Federico Cassioli, Giulia Fronda

Risultato della ricerca: Contributo in libroChapter

Abstract

In recent years, sustainability has received significant interest from companies and structures that have adopted new marketing and business models to improve the living conditions of the environment and consumers. Given the growing interest and attention, the issue of sustainability has been investigated by different disciplines, such as neuroscience, which have proved useful for investigating the emotional responses and cognitive processes of individuals, allowing us to understand the relationship between consumers and sustainability better. In this regard, this paper offers an overview on the topic of sustainability in a specific sector, such as tourism marketing, on the use of neuroscience to investigate sustainability and on the application of a multimethodological paradigm, involving the use of electroencephalography (EEG) and biofeedback, to measure individuals’ electroencephalographic and autonomic activity during the exploration of a green hotel.
Lingua originaleEnglish
Titolo della pubblicazione ospiteAdvances in Neuroergonomics and Cognitive Engineering
Pagine137-142
Numero di pagine6
Volume259
DOI
Stato di pubblicazionePubblicato - 2021

Serie di pubblicazioni

NomeLECTURE NOTES IN NETWORKS AND SYSTEMS

Keywords

  • Neuroscience
  • Sustainability
  • Tourism marketing

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