Abstract
Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.
Lingua originale | English |
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Titolo della pubblicazione ospite | Wiley Encyclopedia of Management |
Pagine | 1-3 |
Numero di pagine | 3 |
Stato di pubblicazione | Pubblicato - 2012 |
Pubblicato esternamente | Sì |
Keywords
- arts marketing definition
- experience
- relationships
- service management