Arts Marketing

Loretta Battaglia; Elena Cedrola

Arts Marketing

Loretta Battaglia, Elena Cedrola

Risultato della ricerca: Contributo in libro › Voce in dizionario / enciclopedia

Abstract

Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.

Lingua originale	English
Titolo della pubblicazione ospite	Encyclopedia of Management 3rd edition, Vol. 9 MARKETING
Pagine	1-3
Numero di pagine	3
Stato di pubblicazione	Pubblicato - 2012
Pubblicato esternamente	Sì

Keywords

arts marketing definition
stakeholders

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KW - stakeholders

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BT - Encyclopedia of Management 3rd edition, Vol. 9 MARKETING

ER -

Arts Marketing

Abstract

Keywords

Altri file e collegamenti

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