An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Rossella Chiara Gambetti; Silvia Biraghi

An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Risultato della ricerca: Contributo in libro › Contributo a conferenza

Abstract

The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

Lingua originale	Inglese
Titolo della pubblicazione ospite	Proceedings of the CCI Conference on Corporate Communication
Editore	Baruch College
Pagine	1-15
Numero di pagine	15
ISBN (stampa)	N/A
Stato di pubblicazione	Pubblicato - 2012

Keywords

communication
corporate branding

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title = "An {\textquoteleft}inside-outside{\textquoteright} perspective on corporate branding: a systematic analysis of the role of communication",

abstract = "The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.",

keywords = "communication, corporate branding, communication, corporate branding",

author = "Gambetti, \{Rossella Chiara\} and Silvia Biraghi",

year = "2012",

language = "English",

isbn = "N/A",

pages = "1--15",

booktitle = "Proceedings of the CCI Conference on Corporate Communication",

publisher = "Baruch College",

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T1 - An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

AU - Gambetti, Rossella Chiara

AU - Biraghi, Silvia

PY - 2012

Y1 - 2012

N2 - The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

AB - The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

KW - communication

KW - corporate branding

KW - communication

KW - corporate branding

UR - https://publicatt.unicatt.it/handle/10807/62873

M3 - Conference contribution

SN - N/A

SP - 1

EP - 15

BT - Proceedings of the CCI Conference on Corporate Communication

PB - Baruch College

ER -

An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Abstract

Keywords

Altri file e collegamenti

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