An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Rossella Chiara Gambetti; Silvia Biraghi

An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Rossella Chiara Gambetti, Silvia Biraghi

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

Lingua originale	English
Titolo della pubblicazione ospite	Proceedings of the CCI Conference on Corporate Communication
Pagine	1-15
Numero di pagine	15
Stato di pubblicazione	Pubblicato - 2012
Evento	CCI Conference on Corporate Communication - New York Durata: 6 giu 2012 → 8 giu 2012

Convegno

Convegno	CCI Conference on Corporate Communication
Città	New York
Periodo	6/6/12 → 8/6/12

Keywords

communication
corporate branding

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title = "An {\textquoteleft}inside-outside{\textquoteright} perspective on corporate branding: a systematic analysis of the role of communication",

abstract = "The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.",

keywords = "communication, corporate branding, communication, corporate branding",

author = "Gambetti, {Rossella Chiara} and Silvia Biraghi",

year = "2012",

language = "English",

isbn = "N/A",

pages = "1--15",

booktitle = "Proceedings of the CCI Conference on Corporate Communication",

note = "CCI Conference on Corporate Communication ; Conference date: 06-06-2012 Through 08-06-2012",

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TY - GEN

T1 - An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

AU - Gambetti, Rossella Chiara

AU - Biraghi, Silvia

PY - 2012

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N2 - The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

AB - The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.

KW - communication

KW - corporate branding

KW - communication

KW - corporate branding

UR - http://hdl.handle.net/10807/62873

M3 - Conference contribution

SN - N/A

SP - 1

EP - 15

BT - Proceedings of the CCI Conference on Corporate Communication

T2 - CCI Conference on Corporate Communication

Y2 - 6 June 2012 through 8 June 2012

ER -

An ‘inside-outside’ perspective on corporate branding: a systematic analysis of the role of communication

Abstract

Convegno

Keywords

Altri file e collegamenti

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