An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

Elena Castellari

An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

Risultato della ricerca: Contributo in libro › Chapter

Abstract

Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.

Lingua originale	English
Titolo della pubblicazione ospite	Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI Convegno Sidea, Piacenza, 16-19 settembre 2009
Pagine	285-294
Numero di pagine	10
Stato di pubblicazione	Pubblicato - 2009

Keywords

Demand estimation
private label

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title = "An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players",

abstract = "Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.",

keywords = "Demand estimation, private label, Demand estimation, private label",

author = "Elena Castellari",

year = "2009",

language = "English",

isbn = "9788856831078",

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KW - private label

KW - Demand estimation

KW - private label

UR - http://hdl.handle.net/10807/42612

M3 - Chapter

SN - 9788856831078

SP - 285

EP - 294

BT - Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI Convegno Sidea, Piacenza, 16-19 settembre 2009

ER -

An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

Abstract

Keywords

Altri file e collegamenti

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