Ambient marketing (guerrilla/street)

Risultato della ricerca: Altra tipologia › Other contribution

Abstract

Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples

Lingua originale	English
Stato di pubblicazione	Pubblicato - 2014

@misc{c00f017ffe01425eac45a3eefb375d5a,

title = "Ambient marketing (guerrilla/street)",

abstract = "Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples",

keywords = "ambient communication, guerrilla marketing, ambient communication, guerrilla marketing",

author = "Gambetti, {Rossella Chiara} and Mattia Giovanardi",

year = "2014",

language = "English",

type = "Other",

}

TY - GEN

T1 - Ambient marketing (guerrilla/street)

AU - Gambetti, Rossella Chiara

AU - Giovanardi, Mattia

PY - 2014

Y1 - 2014

N2 - Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples

AB - Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples

KW - ambient communication

KW - guerrilla marketing

KW - ambient communication

KW - guerrilla marketing

UR - http://hdl.handle.net/10807/62959

M3 - Other contribution

ER -