Adolescents and blood donation: Motivations, hurdles and possible recruitment strategies

Background. For years researchers have been trying to determine what factors infl uence a person's choice to give blood, with the aim of translating the data collected into ever more concrete operative methods for recruiting new donors and managing and using blood to meet the needs of the donor. Adolescents are a potential source of great interest not only for the blood they could supply, but also because information on the subject of "giving blood" could favour the spread of healthy lifestyles and contribute to the development of a mature, responsible civic culture. The aim of the present study was to investigate the motivations and obstacles to giving blood among adolescents and strategies to recruit donors from this group of subjects. Materials and methods. A self-report questionnaire was given to 3,050 pupils in 11 high schools in the Lombardy Region (Italy) (Age range: 13-21 years, mean 16.5, SD=1.65, males=47.7%, females=52.3%). The questionnaire comprised 14 items that addressed motivations and obstacles to giving blood and recruitment strategies in adolescents, knowledge about the world of blood donation and socio-demographic information. Descriptive analyses (frequencies, means and standard deviations), chi squared test (χ2) and the t-test (t) for independent samples were conducted. Results and discussion. The data collected regarding the three abovementioned areas of investigation (motivations, obstacles and recruitment strategies) were analysed with respect to gender. The results yielded some interesting information on which to build hypotheses concerning the pre-established objectives, including the importance of active involvement of adolescents by the organisations charged with promoting blood collection, emphasising the important role of the school and giving the adolescents the chance to meet with an expert on blood donation.