Abstract
Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detention of possible threats as well as proactive interventions. Through a longitudinal case-study, our aim is to depict the evolution of Online Reputation Management Systems, i.e. IS for online CR management, as an interplay among development of technology, organizational needs and strategic postures. Some research propositions for future works are proposed as well as some methods and good practices for online CR management.
Lingua originale | English |
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Titolo della pubblicazione ospite | From Information to Smart Society - Environment, Politics and Economics |
Editor | Pennarola & Za Mola |
Pagine | 49-61 |
Numero di pagine | 13 |
DOI | |
Stato di pubblicazione | Pubblicato - 2015 |
Keywords
- Knowledge Management
- Online Corporate Reputation
- Online Reputation Management Systems
- Reputation Engineering