A strategic and organizational perspective for understanding the evolution of Online Reputation Management Systems

Claudia Dossena, Alberto Francesconi

Risultato della ricerca: Contributo in libroChapter

2 Citazioni (Scopus)

Abstract

Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detention of possible threats as well as proactive interventions. Through a longitudinal case-study, our aim is to depict the evolution of Online Reputation Management Systems, i.e. IS for online CR management, as an interplay among development of technology, organizational needs and strategic postures. Some research propositions for future works are proposed as well as some methods and good practices for online CR management.
Lingua originaleEnglish
Titolo della pubblicazione ospiteFrom Information to Smart Society - Environment, Politics and Economics
EditorPennarola & Za Mola
Pagine49-61
Numero di pagine13
Stato di pubblicazionePubblicato - 2015

Keywords

  • Knowledge Management
  • Online Corporate Reputation
  • Online Reputation Management Systems
  • Reputation Engineering

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