Abstract
The authors asked themselves whether emotions influence driver driving and, if so, whether it is possible to
control and moderate them through the use of non-invasive technological systems. The answers confirmed the
impact of emotions on the driver's driving and, therefore, their value in experiencing customer experience
moments.
In this regard, the paper wanted to analyse non-intrusive techniques for monitoring the emotions of car drivers
through applications able to recognise the driver's emotional state. In particular, the functionalities of ADAS
(Advanced Driver Assistant Systems), which provide an automated adaptive driver assistance system (Sullivan,
2006), are analysed to answer the researchers' hypotheses.
The experiment proposed has two research objectives: to verify that the reproduction of acoustic stimuli was able
to activate a different emotional state and, based on the results obtained - which confirm the relationship between
auditory stimuli and emotional impact - to propose a new non-intrusive technological system which, by acting on
the driver's emotional response, increases attention to driving, involvement and more generally safety.
Lingua originale | English |
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Titolo della pubblicazione ospite | Proceeding of 21st Marketing Trends Conference, Rome, ISBN: 978-2-490372-11-9 |
Pagine | 1-5 |
Numero di pagine | 5 |
Stato di pubblicazione | Pubblicato - 2022 |
Evento | 21st Marketing Trends Conference, Rome, ISBN: 978-2-490372-11-9 - Roma Durata: 20 gen 2022 → 22 gen 2022 |
Convegno
Convegno | 21st Marketing Trends Conference, Rome, ISBN: 978-2-490372-11-9 |
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Città | Roma |
Periodo | 20/1/22 → 22/1/22 |
Keywords
- artificial intelligence
- automotive