A new approach to Marketing Channel Relationship

Sebastiano Grandi

doi:10.3280/MC2018-003001

A new approach to Marketing Channel Relationship

Sebastiano Grandi

Risultato della ricerca: Contributo in rivista › Articolo › peer review

Abstract

Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations

Lingua originale	Inglese
pagine (da-a)	7-10
Numero di pagine	4
Rivista	MERCATI E COMPETITIVITÀ
Numero di pubblicazione	3
DOI	https://doi.org/10.3280/MC2018-003001
Stato di pubblicazione	Pubblicato - 2018

Keywords

Shopper Marketing
Trade Marketing

Accesso al documento

10.3280/MC2018-003001

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title = "A new approach to Marketing Channel Relationship",

abstract = "Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations",

keywords = "Shopper Marketing, Trade Marketing, Shopper Marketing, Trade Marketing",

author = "Sebastiano Grandi",

year = "2018",

doi = "10.3280/MC2018-003001",

language = "English",

pages = "7--10",

journal = "MERCATI E COMPETITIVIT{\`A}",

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publisher = "Franco Angeli Editore, Milano",

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KW - Trade Marketing

KW - Shopper Marketing

KW - Trade Marketing

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DO - 10.3280/MC2018-003001

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JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

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A new approach to Marketing Channel Relationship

Abstract

Keywords

Accesso al documento

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