A new approach to Marketing Channel Relationship

Sebastiano Grandi

doi:10.3280/MC2018-003001

A new approach to Marketing Channel Relationship

Sebastiano Grandi^*

^*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivista › Articolo in rivista › peer review

Abstract

Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations

Lingua originale	English
pagine (da-a)	7-10
Numero di pagine	4
Rivista	MERCATI E COMPETITIVITÀ
DOI	https://doi.org/10.3280/MC2018-003001
Stato di pubblicazione	Pubblicato - 2018

Keywords

Shopper Marketing
Trade Marketing

Accesso al documento

10.3280/MC2018-003001

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title = "A new approach to Marketing Channel Relationship",

abstract = "Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations",

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A new approach to Marketing Channel Relationship

Abstract

Keywords

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