A communication-based conceptual mapping of the supply chain and its link with corporate reputation

Rossella Chiara Gambetti, Mattia Giovanardi

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

This exploratory qualitative study highlights communication support to supply chain management, emphasizing how relationships and processes are affected by communication flows and depicting the links among supply chain processes, communication and corporate reputation. Our study provides a preliminary communication mapping, emphasizing key stakeholders involved in supply chain management, communication roles enhancing logistics performances, and channels supporting information and physical flows among partners. It is based on a literature review, multidisciplinary academic meetings, interviews with supply chain directors of a global company operating in a reputation-sensitive environment, and desk analysis of company’s documentation. Findings offer a preliminary conceptual framework of communication along the supply chain, pointing out its primary role in identity management and image building, and its supporting role in strategic and operational activities, Findings reveal that communication acts as “cultural glue”, “trade-off and compensation”, “relationship development and maintenance”, and “alignment and integration” along the supply chain, fostering corporate reputation.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceedings of the Twelfth International Conference of the Society for Global Business & Economic Development
Pagine1-14
Numero di pagine14
Stato di pubblicazionePubblicato - 2011
EventoTwelfth International Conference of the Society for Global Business & Economic Development - Singapore
Durata: 21 lug 201123 lug 2011

Convegno

ConvegnoTwelfth International Conference of the Society for Global Business & Economic Development
CittàSingapore
Periodo21/7/1123/7/11

Keywords

  • communication
  • corporate culture
  • relationships
  • supply chain

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