Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Alessandra Lombardi

doi:10.1007/978-3-658-24217-6

Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Translated title of the contribution: [Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing

Alessandra Lombardi

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.

Translated title of the contribution	[Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing
Original language	German
Title of host publication	Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Editors	Nina Janich
Pages	103-132
Number of pages	30
DOIs	https://doi.org/10.1007/978-3-658-24217-6
Publication status	Published - 2019

Keywords

comunicazione turistica
cultural stereotypes
stereotipi culturali
tourism communication

Access to Document

10.1007/978-3-658-24217-6

Cite this

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title = "Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle {\'E}poque und im Zeitalter des digitalen Marketing",

abstract = "The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle {\`E}poque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today{\textquoteright}s electronic word-of-mouth-communication.",

keywords = "comunicazione turistica, cultural stereotypes, stereotipi culturali, tourism communication, comunicazione turistica, cultural stereotypes, stereotipi culturali, tourism communication",

author = "Alessandra Lombardi",

year = "2019",

doi = "10.1007/978-3-658-24217-6",

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Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing. / Lombardi, Alessandra.
Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen. ed. / Nina Janich. 2019. p. 103-132.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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AB - The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.

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KW - cultural stereotypes

KW - stereotipi culturali

KW - tourism communication

KW - comunicazione turistica

KW - cultural stereotypes

KW - stereotipi culturali

KW - tourism communication

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BT - Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen

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Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Abstract

Keywords

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