Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Translated title of the contribution: [Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.
Translated title of the contribution[Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing
Original languageGerman
Title of host publicationStereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
EditorsNina Janich
Pages103-132
Number of pages30
DOIs
Publication statusPublished - 2019

Keywords

  • comunicazione turistica
  • cultural stereotypes
  • stereotipi culturali
  • tourism communication

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing'. Together they form a unique fingerprint.

Cite this