Zoom photo-taking as a new trend in gastronomy e-tourism

Silvia Biraghi, Rossella Chiara Gambetti, Angela Antonia Beccanulli

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The Covid19 compelled tourism providers to reconfigure their offer in fully digital formats, specifically through the use of video-conferencing platforms, as Zoom. This has led a further development of the e-tourism concept as well as the diffusion of a new trend in tourism photography. The photograph is an outline of the Zoom screen and its virality derives from the combination of the socio-technical affordances of social networks, where the photo is usually shared, and of Zoom. This study, specifically conducted in the gastronomy tourism sector, reflects on how this new trend depicts the new technologically-mediated social dynamics and how online tourists use technology to enjoy tourism experiences. The aim is to contribute to understand, through the visual and semiotic analysis of Zoom photos, how technology is reconfiguring consumption and how the relationships between technology and consumers are evolving in a time period of induced social distance and reduced physical interaction.
Original languageEnglish
Title of host publicationXVIII Convegno Annuale della Società Italiana Marketing. Trasformazione digitale dei mercati: il marketing nella creazione di valore per le imprese e la società
Pages1-6
Number of pages6
Publication statusPublished - 2021
EventXVIII Convegno Annuale della Società Italiana Marketing. Trasformazione digitale dei mercati: il marketing nella creazione di valore per le imprese e la società - Ancona
Duration: 14 Oct 202115 Oct 2021

Conference

ConferenceXVIII Convegno Annuale della Società Italiana Marketing. Trasformazione digitale dei mercati: il marketing nella creazione di valore per le imprese e la società
CityAncona
Period14/10/2115/10/21

Keywords

  • E-Tourism
  • Photography
  • Selfie
  • Technology
  • Zoom

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