The paper discusses the findings of a qualitative study – carried out by a workgroup of the OssCom (Research centre on Media and Communication) and financed by MTV Italia - aimed at investigating the development of new crossmedia diets and new practices of media con-sumption and production among Italian young people (14-24).The study has followed a multi-sited approach to the object of the study, with the adoption of different tech-niques of investigation (in depth interviews; participant observation with the support of visual sociology; an exploration of Italian online discussion areas).
Original languageEnglish
Pages (from-to)13-32
Number of pages20
Publication statusPublished - 2008


  • appropriazione
  • crossmedia audiences
  • domestication of technologies
  • giovani
  • media digitali
  • youth


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