Visibilità digitale. Dinamiche di emersione e poste in gioco.

Translated title of the contribution: [Autom. eng. transl.] Digital visibility. Emergence dynamics and stakes.

Maria Francesca Murru

Research output: Contribution to journalArticlepeer-review


Creativity, connection and participation. These are some of the coordinates along which many practices and interpretations that accompany the development and diffusion of web 2.0 move. The same way a karst river alternately emerges and sinks, the theme of emancipation returns over and over again, together with the promise of democratic evolution of a culture and society which would lever on the new potentials of expression that media digital technology makes available to whomsoever has the wish and interest to use them. This article proposes the use of the concept of visibility to interpret the connection, participation and creativity dynamics of 2.0 web and their promises of emancipation. It allows the circumscription of the intrinsic political dimension of contemporary communication environments, intended both as a dependency on power structures and as a space for truth and democratic re-growth. Beginning with a series of theoretical frames from Hannah Arendt and Foucault to some contributions of today’s online activism, the article tries to loosen the tangle of links and potentialities related to visibility which is made possible by social media. It also shows how, in self-narration powered by new cultural industries, are implied both the risk of rationalization and the possibility of regeneration thanks to the increase of inter-subjectivity and narrative dialogue.
Translated title of the contribution[Autom. eng. transl.] Digital visibility. Emergence dynamics and stakes.
Original languageItalian
Pages (from-to)231-242
Number of pages12
JournalComunicazioni Sociali
Publication statusPublished - 2012


  • identità
  • social networking sites
  • visibilità


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