Virtual Shoe Shopping Experience

Raffaella Pellegrini; Claudia Redaelli; Marco Sacco

Virtual Shoe Shopping Experience

Raffaella Pellegrini, Claudia Redaelli, Marco Sacco

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.

Original language	English
Title of host publication	8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial Proceedings
Pages	.
Publication status	Published - 2006
Externally published	Yes
Event	8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial - Budapest Duration: 11 Sept 2006 → 12 Sept 2006

Conference

Conference	8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial
City	Budapest
Period	11/9/06 → 12/9/06

Keywords

shoe customization, customers’ behaviour, Augmeted Reality

Cite this

@inproceedings{dfc49196182c4b00ab613548f63883f1,

title = "Virtual Shoe Shopping Experience",

abstract = "Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.",

keywords = "shoe customization, customers{\textquoteright} behaviour, Augmeted Reality, shoe customization, customers{\textquoteright} behaviour, Augmeted Reality",

author = "Raffaella Pellegrini and Claudia Redaelli and Marco Sacco",

year = "2006",

language = "English",

isbn = "9638658657",

pages = ".",

booktitle = "8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial Proceedings",

note = "8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial ; Conference date: 11-09-2006 Through 12-09-2006",

}

TY - GEN

T1 - Virtual Shoe Shopping Experience

AU - Pellegrini, Raffaella

AU - Redaelli, Claudia

AU - Sacco, Marco

PY - 2006

Y1 - 2006

N2 - Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.

AB - Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.

KW - shoe customization, customers’ behaviour, Augmeted Reality

UR - http://hdl.handle.net/10807/18263

M3 - Conference contribution

SN - 9638658657

SP - .

BT - 8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial Proceedings

T2 - 8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial

Y2 - 11 September 2006 through 12 September 2006

ER -

Virtual Shoe Shopping Experience

Abstract

Conference

Keywords

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Cite this