Verso nuovi modelli di business

Translated title of the contribution: [Autom. eng. transl.] Towards new business models

Mauro Magatti, Laura Gherardi

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] Here, we frame the cultural change of economic action in the post-crisis period. In fact, economic activity is part of a broader axiology and normativity that define the social behaviors and judgment parameters of actions, people, things, in particular consumer goods. The emerging social principle is today the principle of exploitation of resources. In other words, after the crisis, a new perspective spreads, a new logic of action and judgment of economic action, which opposes the consumption of resources without regenerating them which has characterized the phase of capitalism behind us.
Translated title of the contribution[Autom. eng. transl.] Towards new business models
Original languageItalian
Title of host publicationverso nuovi modelli di business
Pages219-234
Number of pages16
Publication statusPublished - 2011

Keywords

  • business
  • green economy
  • innovazione
  • sostenibilità
  • valore contestuale

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