Value Constellations in Strategic Business Networks – The Case of an Innovation Network of Entrepreneurial Firms

Daniela Corsaro, Carla Ramos, Stephan Henneberg, Peter Naudè

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

A growing body of scholars are advocating a better understanding of how value is created in business networks, rather than merely in business relationships or at the level of single actors. Among such networks, innovation networks, i.e. the configurations of strategic entrepreneurial nets aimed at improving the effectiveness of innovation performance, have come under scrutiny in the business marketing literature. However, research that explicitly connects value considerations with innovation network configurations is still in its infancy, with empirical evidence being notably scarce. This study is aimed at identifying if and how network configurations affect value constellation aspects in business networks, in terms of value recipients and value outcomes. We interviewed key informants representing 46 high-technology entrepreneurial firms co-located in an innovation network (Daresbury Science and Technology Park - UK). Our study identifies that different network configurations can co-exist in the same overall network; these, nevertheless, are not alternative independent structures, but rather they interact with each other through actors spanning their boundaries. Our study thus provides an understanding of network configurations relating to specific value consequences, but also provides evidence relating to the interactions between different configurations. By doing this, we establish a bridge between a business marketing and a strategy perspective on value in networks. Important managerial implications and implications for policy makers also emerge from our study.
Original languageEnglish
Title of host publicationProceedings 2011 AMA Research Symposium on Marketing and Entrepreneurship
PagesN/D
Publication statusPublished - 2011
Event2011 AMA Research Symposium on Marketing and Entrepreneurship - Rio De Janeiro
Duration: 1 Jan 2011 → …

Conference

Conference2011 AMA Research Symposium on Marketing and Entrepreneurship
CityRio De Janeiro
Period1/1/11 → …

Keywords

  • Value constellations, network configurations, innovation network, Science and Technology Park

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