Un quartiere alla moda. Immagini e racconti del Ticinese a Milano

[Autom. eng. transl.] If "culture is the business of the city", the transformations of intangible resources into economic resources seems more evident in the so-called fashionable districts, areas still in transformation but promising, where the circuit of fashionable goods is all coexisting: places of production, communication, consumption of goods by definition "non-durable" and of eminently showcase services, all that builds the image of the global city. Urban redevelopment then becomes something quite different from a mere museum operation through which to preserve cultural assets considered from time, that is, it becomes a true cultural production, in which the culture is constantly renewed - new fashion, new music, new food, new entertainment, new publishing of new crafts ... - contributes directly to the revitalization of the consolidated one. Studying a neighborhood in Milan in this light means trying to capture symbolic and economic strengths, territorial and entrepreneurial resources and lifestyles, production and consumption in parallel. Ticinese is considered as a cultural laboratory, in which the weight of history and the ephemeral show of fashion can be met to give depth to an image to be conveyed outside, in the city and in the wider world. The volume contains data, maps, photographs, historical documents, but also direct observations of the life of the neighborhood and the stories of those who live there and those who work there.