Abstract
The essay explains the innovations ot the communicative style of Mike Bongiorno, as a man who deeply understood the necessity of a clear and easy communication to reach the wide Tv audience in the '50s and onward. This attitude had be seen with some disdain by some intellectuals, notably Umberto Eco in a famous eassy on Mike.
| Translated title of the contribution | A bridge between two worlds |
|---|---|
| Original language | Italian |
| Title of host publication | Mike Bongiorno 1924-2024 |
| Publisher | silvana editoriale |
| Pages | 62-64 |
| Number of pages | 3 |
| ISBN (Print) | 9788836658923 |
| Publication status | Published - 2024 |
Keywords
- MIke Bongiorno
- Rai
- Tv and rhetoric
- Tv shows
- Umberto Eco
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