Abstract
[Autom. eng. transl.] In the 1950s, before Carosello, the brothers Nino and Toni Pagot produced hundreds of animated commercials for cinemas. In these brilliant and splendid advertisements - which rightfully belong to the history of Italian animation - the dreams and new desires of an audience begin to savor the benefits of the economic boom. The contributions of the book address the working method, the context, the protagonists and the world of advertising according to the Pagot.
| Translated title of the contribution | [Autom. eng. transl.] A perfect world. The Pagot brothers' film advertisements |
|---|---|
| Original language | Italian |
| Publisher | Editrice Il Castoro |
| Number of pages | 80 |
| ISBN (Print) | 88-8033-348-8 |
| Publication status | Published - 2005 |
Keywords
- pubblicità cinematografica
- animazione italiana
- Pagot