Trade Marketing e Service Management

Roberta Sebastiani; Francesca Montagnini

Trade Marketing e Service Management

Roberta Sebastiani^* (Editor)
, Francesca Montagnini (Editor)

^*Corresponding author

Research output: Book/Report › Other report

Abstract

Around the globe, retailers are investing in IoT technologies to redefine their operations and the shopper experience. Merchants are reinventing their supply chains with upgrades that enable automated, real-time inventory visibility via IoT, such as RFID, which can boost inventory accuracy levels to as high as 95%. This book explores how companies are facing these changes and the impact on the provider-retailer relationships.

Original language	English
Publisher	McGraw-Hill Education
Number of pages	326
ISBN (Print)	130730043X
Publication status	Published - 2018

Keywords

Service Management
Trade Marketing

Cite this

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AB - Around the globe, retailers are investing in IoT technologies to redefine their operations and the shopper experience. Merchants are reinventing their supply chains with upgrades that enable automated, real-time inventory visibility via IoT, such as RFID, which can boost inventory accuracy levels to as high as 95%. This book explores how companies are facing these changes and the impact on the provider-retailer relationships.

KW - Service Management

KW - Trade Marketing

KW - Service Management

KW - Trade Marketing

UR - http://hdl.handle.net/10807/134508

M3 - Other report

SN - 130730043X

BT - Trade Marketing e Service Management

PB - McGraw-Hill Education

ER -

Trade Marketing e Service Management

Abstract

Keywords

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