Trade Marketing & Sales Management

Translated title of the contribution: [Autom. eng. transl.] Trade Marketing & Sales Management

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] In the last decade, in addition to a large and long economic crisis, companies have faced a historical phase that marked the transition from the "world of watches to the world of clouds". This step requires the development of new analysis paradigms to evaluate the effects of discontinuity phenomena concerning shopping models, competition between channels, brand positioning, vertical relationships between producers and distributors
Translated title of the contribution[Autom. eng. transl.] Trade Marketing & Sales Management
Original languageItalian
PublisherEgea, Milano
Number of pages356
ISBN (Print)978-88-238-3461-3
Publication statusPublished - 2018

Keywords

  • Retail
  • Sfide Commerciali
  • Shopper Marketing

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