Abstract
[Autom. eng. transl.] The research work interprets the concept of Green Marketing in an educational key, a notion that arises in the field of economics that combines attention to environmental protection and profit objectives in the midst of market dynamics. The paper develops the topicality of the theme with reference to the extension of the heuristic sphere of pedagogy.
| Translated title of the contribution | [Autom. eng. transl.] Between pedagogical reflection and green marketing. education, consumption, sustainability |
|---|---|
| Original language | Italian |
| Publisher | Vita e Pensiero |
| Number of pages | 174 |
| ISBN (Print) | 9788834322901 |
| Publication status | Published - 2012 |
Keywords
- Green marketing
- educazione, sostenibilità, mercato
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