Abstract
Starting with an analysis of the #WitchTok subculture within the social media TikTok, the article constructs a panorama of the survival of magic in contemporary media and analyses the reasons for this phenomenon.
| Translated title of the contribution | [Autom. eng. transl.] TikTok and the magic. WitchTok, social media and the new advent of witchcraft |
|---|---|
| Original language | Italian |
| Title of host publication | TikTok. Capire le dinamiche della comunicazione ipersocial |
| Editors | G. Marino, B. Surace |
| Pages | 43-63 |
| Number of pages | 21 |
| Publication status | Published - 2023 |
Keywords
- #WitchTok
- Magia
- Social Media
- TikTok
- Witchcraft