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The role and management of product innovation in retailer assortment: evidence from the italian FMCG market

Research output: Contribution to journalArticlepeer-review

Abstract

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Original languageEnglish
Pages (from-to)29-43
Number of pages15
JournalINTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH
Volume2009/19
DOIs
Publication statusPublished - 2009

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • INNOVATION
  • NEW PRODUCT
  • RETAIL

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