Abstract
The essays presents the results of a long research on the relations between generations and media. The first part analyzes the sociological concept of generations from Mannheim to the last definitions made by Marketing, History and Demography.The second part describes the role played by media in building generations, and vice versa.
| Original language | English |
|---|---|
| Title of host publication | Broadband Society and generational Changes |
| Pages | 19-35 |
| Number of pages | 17 |
| Publication status | Published - 2011 |
Keywords
- GENERATIONS
- MEDIA
- SOCIAL CHANGE