The Italian SMEs in the International context. A model to succeed in the global arena

Elena Cedrola, Loretta Battaglia, Alessandra Tzannis

Research output: Working paper

Abstract

This paper explores the internationalization process of the Italian SMEs, and aims to in- vestigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study ¯rstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to de¯ne sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes important issues and management implications to be considered in the international development of Italian SMEs.
Original languageEnglish
PublisherUniversità degli Studi di Macerata
Number of pages24
Publication statusPublished - 2009

Keywords

  • PICCOLA MEDIA IMPRESA
  • entry modes in international markets
  • international markets
  • international path ways
  • internationalization process
  • internazionalizzazione
  • italian SMEs
  • marketing operativo
  • marketing strategico
  • marketing tactics
  • mercati internazionali
  • modalità di accesso ai mercati internazionali
  • modello di internazionalizzazione
  • strategic marketing

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