The Good, The Fake & The Cyborg: The Broadcast and Coverage of beijing 2008 Olympics in italy

Matteo Tarantino, Stefania Carini

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This essay explores the representations of the 2008 Beijing Olympics enacted by Italian media through the analysis of a corpus of printed and television materials. After an overall analysis of the agenda setting, reception and content division of the whole games, we focus on four specific case studies (the opening ceremony; the US–China basketball match; the Liu Xiang incident; and the closing ceremony). Representations of Chinese athletes and of Olympic events consistently appear as political in nature and critical in tone; a powerful framing of China as an ‘opaque authoritarian’ country appears to inform the whole corpus, irrespective of each medium’s specific ideological orientation. Within this frame even China’s successes (both sporting and organizational) are read as either counterfeit or as unfair. Paradoxically, then, the very extent of those successes appear to aggravate the problematic image of China socialized by Italian media.
Original languageEnglish
Title of host publicationEncoding the Olympics: the Beijing Olympic Games and the Communication Impact Worldwide
Pages313-329
Number of pages17
Publication statusPublished - 2010

Keywords

  • China
  • Italy
  • Olympics
  • media

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