The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Sebastiano Grandi; Edoardo Fornari

The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

---

Original language	English
Title of host publication	congress act
Pages	1-21
Number of pages	21
Publication status	Published - 2011
Event	International Marketing Trend Conference - Parigi Duration: 20 Jan 2011 → 22 Jan 2011

Conference

Conference	International Marketing Trend Conference
City	Parigi
Period	20/1/11 → 22/1/11

Keywords

price promotion
private label

Cite this

@inproceedings{5a0de7a71153451f9e02c05ea221250a,

title = "The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)",

abstract = "---",

keywords = "price promotion, private label, price promotion, private label",

author = "Sebastiano Grandi and Edoardo Fornari",

year = "2011",

language = "English",

isbn = "978-2-9532811-2-5",

pages = "1--21",

booktitle = "congress act",

note = "International Marketing Trend Conference ; Conference date: 20-01-2011 Through 22-01-2011",

}

TY - GEN

T1 - The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

AU - Grandi, Sebastiano

AU - Fornari, Edoardo

PY - 2011

Y1 - 2011

N2 - ---

AB - ---

KW - price promotion

KW - private label

KW - price promotion

KW - private label

UR - http://hdl.handle.net/10807/40153

M3 - Conference contribution

SN - 978-2-9532811-2-5

SP - 1

EP - 21

BT - congress act

T2 - International Marketing Trend Conference

Y2 - 20 January 2011 through 22 January 2011

ER -

The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Abstract

Conference

Keywords

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Cite this