The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

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Original languageEnglish
Title of host publicationcongress act
Pages1-21
Number of pages21
Publication statusPublished - 2011
EventInternational Marketing Trend Conference - Parigi
Duration: 20 Jan 201122 Jan 2011

Conference

ConferenceInternational Marketing Trend Conference
CityParigi
Period20/1/1122/1/11

Keywords

  • price promotion
  • private label

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