The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The aim of the paper is to analyse the impact of price promotion on the level and the growth of store brand
Original languageEnglish
Title of host publicationInternational Marketing Trends Conference
Pages1-21
Number of pages21
Volume2011
Publication statusPublished - 2011
EventInternational Marketing Trends Conference - Parigi
Duration: 20 Jan 201122 Jan 2011

Conference

ConferenceInternational Marketing Trends Conference
CityParigi
Period20/1/1122/1/11

Keywords

  • Retail
  • store brand
  • Store Brand

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