This edited book collects a number of articles that develop theoretical analysis and applications in the field of business-to-business marketing. Customer value analysis, network view of markets, strategies of product modularization, network dynamics are among the issues debated in the book.
|Translated title of the contribution||[Autom. eng. transl.] Theories and applications of Business Marketing. Understand market processes and model management action|
|Number of pages||203|
|Publication status||Published - 2008|
- BUSINESS MARKETING