Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Translated title of the contribution: [Autom. eng. transl.] Theories and applications of Business Marketing. Understand market processes and model management action

Research output: Book/ReportOther report

Abstract

This edited book collects a number of articles that develop theoretical analysis and applications in the field of business-to-business marketing. Customer value analysis, network view of markets, strategies of product modularization, network dynamics are among the issues debated in the book.
Translated title of the contribution[Autom. eng. transl.] Theories and applications of Business Marketing. Understand market processes and model management action
Original languageItalian
PublisherFranco Angeli
Number of pages203
ISBN (Print)9788846492692
Publication statusPublished - 2008

Keywords

  • BUSINESS MARKETING
  • RELAZIONI
  • RETI

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